May 6, 2008
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Love different
I was looking at the Apple website and it's like Apple is a religion. They have little tracts at their store and the ushers welcome you and may try to answer your questions. There are numerous testimonials on the website on how Macs make their life easier. To go to a Mac from Windows is called switching. Switching lifestyles.
Mac is selling a lifestyle and it spreads like one through personal witness.
The thing about sharing Jesus' love as a Christ follower is that we have to market like Apple. Some may think marketing is about money but what we learned at Boot Camp was that the true definition of marketing is. It's not about money, or selling a product, or even advertising or promotion. Marketing is in essence the way you present yourselves and then how others perceive you. This means we must be conscious of all our actions so that represent Christ in the proper light.
Last night at Bible study we learned that when someone shows Jesus' love, it's attractive and contagious! When you see someone do something kind, it automatically makes you want to rise up and do the same. It inspires you. It makes you say, "That person has something that I want." It's a character trait, it's a virtue, it's something really noble and excellent.
This is how we are to be with everyone. We are supposed to be set apart and holy, IN this world and not OF it. We need to be sharing love, inspiring others to love and in doing so we are loving God.
Apple is cool. Their products are attractive. Christians are supposed to be attractive because of their love. Start getting people to make the switch because they see something they don't have. Be open to answer people's questions about what you believe. The love that you share will be contagious.
Comments (5)
I am a fan of this post. Excellent points--particularly about marketing.
I am not, however, a fan of the video...I really do feel like the condescending manner is quite petty.
Have a great day...
@Allis -
I don't think it's condescending. I don't even think it's pointing a finger at anyone. What I get from the video is just something to be aware of for myself. Anyone can fall under a routine, I'm sure I could be guilty of it. I just need a constant reminder to keep my priorities straight. Just take it as an illustration. Nothing too serious.
I had to think about the video for a bit. I do see the humor in it, however, I also see the other side. As Christians we are accountable for our lives, and to simply say I'm a follower of Christ, is a bit shallow. There's so much more to it!
Great post!
huh...i guess i dont read too much into things... the marketing idea is a different way to look at it...and i kind of like it. i thought the video was gonna be lame, but i actually found it to be humorous. I see how its showing the difference in being in a "Christian rutine", and simply being a Christian.
@RAPTUREready -
Exactly! Don't worry about what you call it. It's not about being called a "Christian" or a "Christ-follower." It really doesn't matter what you call yourself! What matters is what you do.
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